The Carrefour group was the first in Europe to open a hypermarket, a large supermarket and a department store under the same roof. They opened their first hypermarket on 15 June 1963 in Sainte-Geneviève-des-Bois, near Paris in France.The first Carrefour store opened on 1 January 1958 in suburban Annecy near a crossroads. The group was created by Marcel Fournier, Denis Defforey and Jacques Defforey and grew into a chain from this first sales outlet. In 1999 it merged with Promodès, known as Continent, one of its major competitors in the French market. Marcel Fournier, Denis Defforey and Jacques Defforey had attended several seminars in the United States led by “the Pope of retail” Bernardo Trujillo, who influenced them to move forward with Carrefour idea.
Carrefour SA engages in the operation of grocery stores. Its business activities are divided into the following store formats: Hypermarkets, Supermarkets, Cash and Carry, and Convenience Stores. The Hypermarket stores provide customers with a simple and compact space for a faster shopping experience.
The Supermarket stores offer Carrefour brand products, as well as apparel, culture, leisure, and tableware. The Cash and Carry stores engage in the provision of self-serve wholesale catering and food industry services. The Convenience Stores provide express shopping, mobile phone top-up vouchers, and home delivery services.
In 1999, it merged with Promodes, known as Continent, one of its major competitors in the French market.In September 2009, Carrefour updated its logo.In January 2018, Alexandre Bompard announced a strategic plan for the company, entitled “Carrefour 2022”, that seeks to make Carrefour the “leader of the food transition for all”. The plan includes measures for better food and package sustainability, limitation of food waste, development of organic products, e-commerce partnerships, and two billion euros in annual investments from 2018 as well as organisational and cost reduction measures.
At Carrefour retail is central to human resources: knowing how to buy and knowing how to sell. Carrefour are passionate about their products, enjoy dealing with the customers and have a sense of service. They make our employees’ work easier, train them and assist them every day so that they are more available and better able to help our customers. Carrefour encourage them to show initiative, be friendly and foster links between Carrefour and the customers.
Encouraging fair and responsible trade
Informing and training the employees to ensure responsible trade is one of the Carrefour group’s key commitments. Their action to help vulnerable people and disaster victims, together with the humanitarian aid they have provided have always added a little extra heart to Carrefour retailers.
As a responsible employer with around a hundred different nationalities represented within its teams, promoting diversity and equal opportunities has been part of Carrefour’s DNA since its beginnings. The group is actively committed, for example, to building teams comprising both men and women and has a reputation as a dynamic local employer that is committed to tackling youth unemployment and helping to get socially excluded people back to work.
Careers The Carrefour group seeks to cultivate an entrepreneurial spirit among its employees, to develop their sense of customer service and to help them rise to the challenges of commerce. It offers career opportunities to all kinds of people, graduates and otherwise, those tackling their first jobs and highly experienced professionals, throughout the world. At the same time, the Carrefour group also depends on the contribution of employees with highly specific expertise for its back-office activities: logistics, IT systems, accounting, finance and so on.
To ensure they continually adapt to changes in consumers’ lifestyles and in order to develop new services, Carrefour stores also call on the expert knowledge of specialists in electronics, hi-fi and new technologies. In addition, they constantly draw on input from professionals in the pharmacy, insurance, travel, credit, home delivery and Internet industries. With the introduction of new concepts and services, the range of employment is constantly expanding.